BLACK FRIDAY: #optingoutside

November 24, 2015

Black Friday: #optoutside

Black Friday, #optoutside, #holiday shopping

Dear Friends,

As a member of REI, the co-op outdoor store, I got a really great email from them last week regarding Black Friday madness….

“This Black Friday the co-op is doing something different. We’re closing all 143 of our stores. Instead of reporting to work, we’re paying our employees to do what we love most—be outside. We want you, our members, to be the first to hear—not just what we’re doing, but why.

We’re passionate about bringing you great gear, but we’re even more passionate about the experiences it unlocks for all of us. Perhaps John Muir said it best back in 1901: “thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home.”

We think Black Friday is the perfect day to remind people of this essential truth. And don’t worry, as a member you’ll still enjoy great deals on great gear all holiday season long. But on this one day, we’re going to #OptOutside and we want you to join us.”

I have to be honest, up until I read this I had a huge Black Friday sale planned…because that’s what EVERYONE does these days :)….right?

BUT, as someone who misses days when there were no cellphone, socializing happened in person and books were only made out of paper….I would love to extend the same goodness to you with Wholesome Soul’s little doses of big inspiration….

So, this Black Friday instead of fighting the lines at the malls and spending your day on the computer, #optoutside and enjoy your family & friends. And once you’re rested and rejuvenated, stop by and stock up on our little doses of big inspiration over the weekend. Our sale won’t start until Saturday and it’ll last through Monday! Best of all everything is #handmade with 100% #love.

Hope everyone enjoys some good family + rejuvenation time this Thanksgiving!

With immense gratitude,


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