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November 24, 2015
"This Black Friday the co-op is doing something different. We’re closing all 143 of our stores. Instead of reporting to work, we’re paying our employees to do what we love most—be outside. We want you, our members, to be the first to hear—not just what we’re doing, but why.
We’re passionate about bringing you great gear, but we’re even more passionate about the experiences it unlocks for all of us. Perhaps John Muir said it best back in 1901: “thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home.”
We think Black Friday is the perfect day to remind people of this essential truth. And don’t worry, as a member you’ll still enjoy great deals on great gear all holiday season long. But on this one day, we’re going to #OptOutside and we want you to join us."
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June 14, 2017
June 08, 2017
May 25, 2017